Porsche unveils new Apple Vision Pro app for the Porsche 911 Spirit
For the launch of the third Heritage Design model, the "911 Spirit 70", Porsche is offering a new app for the Apple Vision Pro. This allows fans and customers to immerse themselves in the 1970s. They can design their dream vehicle and customize the Porsche 911 Spirit 70 step by step. "With the Porsche 911 Spirit 70 app for the Apple Vision Pro, we want to give our customers and fans a journey back to the 1970s. This decade was characterized by colors, materials, and many Porsche successes that continue to shape our heritage today," says Boris Apenbrink, Director Exclusive Manufaktur Limited Series & Options. "With this app, our customers gain deep insights into the creation process of the iconic designs of the decade and can digitally customize their dream vehicle," adds Lars Krämer, Manager of Innovations at Porsche. In addition to showcasing Porsche's heritage design strategy, the app offers inspiration for paint-to-sample options, decorative str...