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McLaren’s carbon fibre heritage and DNA: From MP4/1 Formula 1 car to W1 Ultimate supercar

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Original 16834 4 Mclaren W1 With over 60 years as a leader in innovative technologies developed in Formula 1, McLaren is advantageously placed to deliver breakthrough automotive technologies that set the standards in lightweight supercar engineering. And it is with carbon fibre that McLaren’s innovative capabilities are strongly represented. Lightweight, strong, and rigid, McLaren is now approaching half a century as a world leader in this highly technical area of materials science and continues to push the boundaries of what is possible. Carbon fibre plays an essential part in delivering supercars with the best possible combination of attributes on road and track. Every single McLaren production car since the first, the McLaren F1, has been based on a chassis made from this composite material. The light weight and rigidity of the material is key to delivering benchmark performance and thrilling dynamics, but also class leading ride quality and the added benefits of efficiency. Its...

State-of-the-Art Mercedes-Benz Showroom opens in the Heart of Doha

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Nasser bin Khaled and Sons Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, proudly announces the grand opening of its new showroom in the Musheireb area, a prime location in the heart of Doha. Spanning two floors and covering an area of 9,119 square meters, the new showroom showcases the latest MAR20X design concept from Mercedes-Benz, crafted by Ratnsorb, an MBGD-certified architect. The design features a distinctive glass ceiling that floods the space with natural light, complemented by an innovative Panda ceiling and Risto flooring, along with strategically designed façades at both the front and back. Atop the tower sits the renowned Mercedes-Benz Star, the second 8-meter star of its kind in the world, serving as a landmark in Doha. The showroom incorporates digital elements seamlessly throughout, including a dedicated barista area for fresh coffee and a central accessories and boutique display area offering a wide range of products. A captivating hi...